Link advertising9/14/2023 ![]() ![]() How Keywords Work in Pay-Per-Click AdvertisingĪs its name implies, the Ad Auction is a bidding system. Need help with your PPC ad campaigns? Check out our free beginner’s guide to Google Ads. ![]() Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” All of these searches trigger pay-per-click ads. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. There are different types of PPC ads, but one of the most common types is the paid search ad. ![]() PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |